OLD MUTUAL - 2020 CONTENT LIBRARY

 

In order to provide Old Mutual with an original library of content to draw from for 2020, we were approached by Publicis to produce a stills shoot that delivered a variety of stills across different themes, that could be tailored and used across various channels and formats, from digital, to print, from always-on social media content to in-store collateral.

 

 

CLIENT: Old Mutual Corporate

AGENCY: Publicis / Prodigious

PRODUCTION, IDEATION & STRATEGIC CONSULTATION: CreateSA

LEAD PRODUCER: Elisma Uys-Hanekom

CREATIVE DIRECTION: Greg Williams

PHOTOGRAPHY: Liezl Zwarts

WARDROBE & PROPS: Michelle Maxted-Henderson

HAIR & MAKEUP: Renate Willems / Miriam Machucha

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