CORONA

CORONA - BEST SUNSET ON EARTH - INFLUENCER CAMPAIGN

 

During 2017, I consulted on a campaign for Corona SA in collaboration with King James and Positive Dialogue Communications, to promote the Best Sunset On Earth competition. My duties on this campaign included:

 

  • Conceptualising the PR and Influencer campaign components

  • Researching relevant influencers and top tier media

  • Developing pitch proposal

  • Developing implementation plan across all relevant PR and Influencer Social Media channels