CORONA INFLUENCER CAMPAIGN

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CORONA - BEST SUNSET ON EARTH - INFLUENCER CAMPAIGN

During 2017, in collaboration with King James and Positive Dialogue Communications, Elisma conceptualised and consulted on an influencer campaign to promote the Best Sunset On Earth competition for Corona SA. Deliverables included:

Conceptualising the PR and Influencer campaign components
Developing campaign pitch proposal
Researching relevant influencers and proposing 10 options to client
Developing implementation and content plans across all relevant PR, Influencer and Corona Social Media channels

In the end client decided to choose only 1 macro influencer, Ofentse Mwase (@unclescrooch), an established director, cinematographer, and Instagram influencer. He was briefed to do various posts promoting the competition, and inviting the audience to enter, using specific competition hashtags. He also accompanied competition winners on the prize vacation to Bom Bom island, where more content was created and shared on relevant channels.