LEVI’S® SHOWCASE | LIVE SAN FRANCISCO
Every year Levi’s® introduces its new season inspiration and highlight product showcases to its key customers, media and influencers. With an ongoing focus on product and telling these stories to the people that count, Levi's approached us to create an event targeted and hosted specifically for key customers.
As part of Cape Town-based experiential agency, ANDPEOPLE, I was responsible for the curation and project management of this event. We created a concept called ‘Live San Francisco’ – an active invitation for Levi’s® key customers to live and experience the Levi’s® brand in a way that both inspires them, while leveraging the heritage that makes the Levi’s® brand so unique.
PROJECT MANAGER: Elisma Uys-Hanekom
PHOTOGRAPHY: Grant Payne