QATAR - GLOBAL REBRANDING CAMPAIGN 2018/2019

 

Mid 2018, we were approached by Grid Worldwide to collaborate with them on a 6-month contract to rebrand the country, Qatar, in preparation for the 2022 Fifa World Cup. The rebrand is still in roll-out phase, and consists of a full 360° campaign covering all channels from print & digital to broadcast, OOH and other ambient media. So far, the campaign has rolled out accross the largest international airports, including JFK, Heathrow, Mumbai, Milan, Moscow, Istanbul, Beijing, Frankfurt and Munich as well as famous international locations including Picadilly Circus, London and Times Square, New York.

 

Credits:

 

CLIENT: Qatar National Tourist Council

PRODUCTION, CREATIVE & STRATEGIC CONSULTATION: CreateSA

LEAD PRODUCER: Elisma Uys-Hanekom

LOCAL QATAR PRODUCTION PARTNER: Resolution Films

AGENCY: Grid Worldwide

PHOTOGRAPHY: Erik Almas (www.erikalmas.com)

 

 

OOH & AIRPORTS