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Hello Ambassador is an annual Creative Festival based in Gauteng. Currently in its fifth year, the festival consists of a 3-day event featuring a conference, workshops, VIP events, awards, an expo, street festival and after party.


In 2016 we collaborated with Red Bull Music Academy to present the Red Bull Couch Sessions with DJ Black Coffee and Culoe De Song, as well as an After Party featuring AKA, Manthe Ribane, Patoranking and international act Fat Freddy's Drop.

My duties as founder and MD of Hello Ambassador included:

  • Business direction and strategic development

  • Curating overall brand identity and campaign execution

  • Developing relevant and effective communication strategies and solutions

  • Sponsorship procurement, budgeting and financial management

  • Ideation (conceptual development) and creative direction (copywriting, design and video production)

  • Project management and event coordination 

  • Researching and analysing market trends and new technologies

  • Networking and relationship building


For more information on Hello Ambassador, please visit



Photos Christelle Duvenhage and Henry Engelbrecht

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