SANLAM PRIVATE WEALTH - CRAFTSMANSHIP CAMPAIGN

 

Sanlam Private Wealth sees themselves as wealthsmiths or craftsmen of wealth. They craft bespoke custom investment solutions for discerning individuals and as such, appreciate and applaud fellow craftsmen. As Account Director / Producer at Haas Advertising, I was tasked with producing a still shoot for the SPW Craftsmanship campaign. My duties on this campaign included:

 

• Researching various relevant photographers to propose to client

• Sourcing and procuring all service providers and relevant practising Crafstmen/women, in line with creative concept and strategic approach

• Location scouting - ensuring relevant locations were found in line with creative treatment/look & feel

• Negotiating costs, provider fees and usage

• Finalising CE's and managing all financial aspects of project

• Managing and coordinating all elements and parties involved during pre-production phase

• Overseeing production and post-production phases

 

 

CREDITS

 

 

PHOTOGRAPHY: Guy Neveling

AGENCY: Haas Advertising

LEAD PRODUCER: Elisma Uys-Hanekom

 

For more info, visit sanlamprivatewealth.sanlam.com