STERI STUMPIE (PARMALAT)

STERI STUMPIE (PARMALAT)

 

As Account Director on the Steri Stumpie account at Haas Advertising, I was responsible for the following deliverables:

  • Receiving and interpreting new client briefs

  • Managing the implementation of communication strategies across various ATL & BTL channels, including broadcast, digital (social media), PR, activations, in-store and influencer campaigns

  • Attending and hosting client meetings, workshops, training, reporting and briefing sessions

  • Leading internal briefing and brainstorming sessions with creative and client service teams

  • Researching relevant case studies, current trends, competitor analysis and industry innovations

  • Working with management and creative teams to ensure successful implementation of strategies and deliverables across all campaigns and platforms

  • Analysis of and reporting on campaigns and platforms based on KPI’s and objectives

  • Developing, managing and overseeing budgets and costing models

  • Working as agency producer on the 2018 TVC production

20" TVC - #MilkTheMoment (2018)

CREDITS

AGENCY: Haas Advertising

PRODUCTION COMPANY: Passing Trains

ACCOUNT DIRECTOR | AGENCY PRODUCER: Elisma Uys-Hanekom