STERI STUMPIE (PARMALAT)

 

As Account Director on the Steri Stumpie account at Haas Advertising, I was responsible for the following deliverables:

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• Receiving and interpreting new client briefs

• Managing the implementation of communication strategies across various ATL & BTL channels, including broadcast, digital (social media), PR, activations, in-store and influencer campaigns

• Attending and hosting client meetings, workshops, training, reporting and briefing sessions

• Leading internal briefing and brainstorming sessions with creative and client service teams

• Researching relevant case studies, current trends, competitor analysis and industry innovations

• Working with management and creative teams to ensure successful implementation of strategies and deliverables across all campaigns and platforms

• Analysis of and reporting on campaigns and platforms based on KPI’s and objectives

• Developing, managing and overseeing budgets and costing models

• Working as agency producer on the 2018 TVC production

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20" TVC - #MilkTheMoment (2018)

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CREDITS

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AGENCY: Haas Advertising

PRODUCTION COMPANY: Passing Trains

ACCOUNT DIRECTOR | AGENCY PRODUCER: Elisma Uys-Hanekom

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