BACARDI LEGACY | COCKTAIL COMPETITION & INFLUENCER CAMPAIGN

 

In collaboration with the ANDPEOPLE team, I worked as curator and project manager with Bacardi in hosting their Global Legacy Cocktail Competition. The event saw seven contestants battle it out to an audience of over 200 guests and influencers, including a panel of distinguished judges.

 

Although the event was invite only, we wanted to generate content and brand awareness during and after the event. To accomplish this, we invited various media representatives and influencers within the mixology scene. The media VIP’s received beautifully branded bespoke Press Packs and influencers were briefed to deliver a number of posts on their respective social media channels.