FNB - THE CHANGEABLES - BRAND CAMPAIGN

 

In 2021, FNB launched a dynamic new brand communication campaign, #TheChangeables, to celebrate South Africans who take challenges in their stride, transform obstacles into opportunities, and embrace change as a way of building a better future for themselves and others. In the spirit of change, FNB also launched a refreshed design across its range of bank cards at no additional cost, starting with personal banking customers.

 

CLIENT: FNB

AGENCY: Grid Worldwide

TVC: Darling TV - Chloe Coetsee

PHOTOGRAPHY: CreateSA - Liezl Zwarts
RETOUCHING: JP Hanekom

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