FNB - THE CHANGEABLES - BRAND CAMPAIGN
In 2021, FNB launched a dynamic new brand communication campaign, #TheChangeables, to celebrate South Africans who take challenges in their stride, transform obstacles into opportunities, and embrace change as a way of building a better future for themselves and others. In the spirit of change, FNB also launched a refreshed design across its range of bank cards at no additional cost, starting with personal banking customers.
AGENCY: Grid Worldwide
TVC: Darling TV - Chloe Coetsee
PHOTOGRAPHY: CreateSA - Liezl Zwarts
RETOUCHING: JP Hanekom