FNB - VARSITY CUP 

 

The FNB Varsity Cup has set the stage for many rugby careers, but more so, it has set the stage for what it means to be a university student in South Africa. This campaign consisted of various stills and video assets for Digital, OOH and Broadcast. The concept was to show the sweat and dirt and hard work that these players put into each game. Video content was also utilised as short bumper ads for Television.

 

PRODUCTION: CreateSA

AGENCY: Grid Worldwide

PHOTOGRAPHY: Liezl Zwarts

VIDEOGRAPHY: Indie Village

WARDROBE & PROPS: Melissa Maxted-Henderson

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10" TVC Bumpers and Digital Videos