HUNTERS - REFRESH THE RULES
Hunter's Premium Cider consistently refreshes culture and calls for young adults to take a chance at making anything they dream about, a reality. Although this campaign consisted mainly the "Refresh The Rules" TVC, Hunters also required their image library of packs shots to be refreshed (pun intended!), resulting in 25 beautifully fresh new lifestyle pack shots, taken on the back of TVC.
AGENCY: Grey / WPP Liquid
TVC: Plank - Peter Pohorsky
PHOTOGRAPHY: CreateSA - Liezl Zwarts