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This campaign featured a selected collective of some of South Africa’s most notable personalities including Thapelo Mokoena, Nti Ramaboa, Thami Dish, Lekau Sehoana, Thapelo “Tips” Seemise and others. Through this campaign, Jameson Select Reserve is creating the space in culture for these liked-minded individuals and collectives with shared passions to come together, to share conversations that spark moments of alchemy and inspire each other to continue to build and grow as a community, ultimately widening the circle and pushing boundaries together.



CLIENT: Jameson South Africa

AGENCY: Grid Worldwide

TVC: Giant Films - Karien Cherry

STILLS: CreateSA - Liezl Zwarts


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