LEVI’S® SHOWCASE 2014 | LIVE SAN FRANCISCO
Every year Levi’s® introduces its new season inspiration and highlight product showcases to its key customers, media and influencers. With an ongoing focus on product and telling these stories to the people that count, Levi's asked ANDPEOPLE to create an event targeted and hosted specifically for key customers.
As part of the ANDPEOPLE team, I was involved with the curation and project management for this event. We created a concept called ‘Live San Francisco’ – an active invitation for Levi’s® key customers to live and experience the Levi’s® brand in a way that both inspires them, while leveraging the heritage that makes the Levi’s® brand so unique.
Photos by Grant Payne