LIQUI FRUIT - REAL LOOKS GOOD ON YOU
The purpose of the #RealLooksGoodOnYou campaign was to connect with young South Africans by encouraging them to embrace only what feels ‘real’ in a society that celebrates perfection and superficiality. As a brand that is made with nothing but Real Fruit, Liqui Fruit understands the importance of living in the real world, in a real way and wanted to use this campaign to celebrate authenticity and honesty. We used fashion as a vehicle to demonstrate that it’s possible to break out of the stereotypes and conventions we see daily in social media and create your own unique style that stands out from the rest.
CLIENT: Liqui Fruit
AGENCY: Wunderman Thompson
TVC: Spitfire - AK
PHOTOGRAPHY: CreateSA - Liezl Zwarts
RETOUCHING: JP Hanekom