QATAR | GLOBAL REBRANDING CAMPAIGN

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QATAR - GLOBAL REBRANDING CAMPAIGN 2018/2019

In preparation for the 2022 Fifa World Cup, we were approached to collaborate on a global project rebranding the country, Qatar. The rebrand is still in roll-out phase and consists of a full 360° campaign covering all channels from print & digital to broadcast, OOH and other ambient media. So far, the campaign has rolled out across the largest international airports, including JFK, Heathrow, Mumbai, Milan, Moscow, Istanbul, Beijing, Frankfurt and Munich as well as famous international locations including Piccadilly Circus, London and Times Square, New York.

CLIENT: Qatar National Tourist Council

LEAD PRODUCTION AGENCY: CreateSA

LOCAL QATAR PRODUCTION PARTNER: Resolution Films

CREATIVE AND STRATEGIC CONSULTATION: CreateSA

ADVERTISING AGENCY: Grid Worldwide

PHOTOGRAPHY: Erik Almas (www.erikalmas.com)

OOH & AIRPORTS