QATAR - GLOBAL REBRANDING CAMPAIGN 

 

In preparation for the 2022 Fifa World Cup, we were approached by Grid Worldwide to collaborate on a large scale global campaign to rebrand the country, Qatar. The rebrand consisted of a full 360° campaign covering all channels from print & digital to broadcast, OOH and other ambient media.rolling out across the largest international airports, including JFK, Heathrow, Mumbai, Milan, Moscow, Istanbul, Beijing, Frankfurt and Munich as well as famous international locations including Piccadilly Circus, London and Times Square, New York.

 

CLIENT: Qatar National Tourist Council

ADVERTISING AGENCY: Grid Worldwide

LEAD PRODUCTION AGENCY: CreateSA

LOCAL QATAR PRODUCTION PARTNER: Resolution Films

CREATIVE AND STRATEGIC CONSULTATION: CreateSA

PHOTOGRAPHY: Erik Almas (www.erikalmas.com)

 

 

OOH, PRINT & AIRPORT ROLL-OUT