RED BULL / HELLO AMBASSADOR COLAB
Hello Ambassador is a CreateSA passion project in the form of an annual Creative Festival, aimed at promoting local and emerging creative talent. The festival consists of a 3-day event, featuring a conference, workshops, VIP events, awards, an expo, street festival and after party.
Often described as a less commercial, more affordable version of the Design Indaba, Hello Ambassador prides itself in the fact that its main focus is on promoting local creative talent. Each event features a mix of celebrities, influencers, industry experts and young emerging talent, providing creatives with an accessible platform to network, collaborate, gain experience, exposure and inspiration.
In 2016, we collaborated with Red Bull Music Academy to present the Red Bull Couch Sessions and After Party, featuring musicians such as DJ Black Coffee, Culoe De Song, AKA, Manthe Ribane, Patoranking and international act Fat Freddy's Drop.
Over the years, Hello Ambassador has featured talks and workshops by various influencers and industry celebrities including DJ Black Coffee, Maps Maponyane, Trevor Stuurman, Lauren Beukes, Robert Brosin (Nando’s founder), Tumi Molekane, Alister King, Michelle Constant and many others.
SOCIAL MEDIA, INFLUENCER AND PR CAMPAIGN/S
In order to promote these events and due to limited marketing budgets, we relied heavily on clever influencer, PR and Social Media campaigns each year to create maximum awareness and to increase ticket sales. CreateSA was responsible for all communications, content creation and campaign implementation, and some of the key deliverables included:
Creative direction and strategic development of brand identity and marketing campaigns
Ideation and production of all social media, print and digital campaign elements, including copywriting, design, animation and video production
Curation and execution of all campaign elements
Development and implementation of Social Media strategies, content plans and paid campaigns
Community management and reporting
Influencer campaign development and management
PR and media invitations, press releases, management and hosting at event
#HA2016: PROMO VIDEO
Photos Christelle Duvenhage and Henry Engelbrecht